1> On Page SEO
2> Off Page SEO
On page SEO:
This includes the following steps:
- providing good content
- good keywords selection
- Meta tag
- Title tag
- Robots.txt
- Keyword analysis
- Google analystic tool
- webmaster tools, validations
- CSS, HTML validations
- URL Structures etc.
Providing good Content:Providing good content refers to use the unique content for your site means the content that you use in webpags that is not duplicated with another websites.The unique code takes your site at first position on any search engine. You can also check your content duplicate with the help of copyscape.
Good Keyword Selection: Choosing the right keyword is the important process of search engine optimization and helps to making your site visible on any search engines.there are some steps you have to follow to selection of your keyword.
Meta Tag:Meta elements are HTML and XHTML which provides information about web pages.Such type of elements are written into tags in the <head> section.
The meta tag elements are:
Title tags are also part of what makes people decide whether to visit
your site when it shows up in the search results. The title tag should contains keywords that are displayed on search engine what the whole page is all about.
Robots.txt: Robots.txt file informs the search engine spiders to interact to your content with indexing.
By default search engine were greedy because they want to crawl only high quality information used in web pages as they can.
when you block URLs and you doesn't want to indexed that URLs by Google by using robots.txt but still that URLs are listing in Search Engine results then to avoid this or the complete solution to block the indexing of a particular page we use robots no index follow should written in meta tag as per page bases.You an also tell the Google to not to index the page or not to follow the outbound links by inserting the foolowing code:
<meta name ="robots" content="noindex"> //the page is not indexed by Google spiders and they are indexed by Google spiders.
<meta name ="robots" content="noindex,nofollow"> //the page is not indexed by Google spiders and not also not follow the outbound link.
Keyword analysis:Use the Keyword Analyzer to optimize the texts of your website and achieve high Rankings on Search Results. The Keyword Analyzer is an innovative SEO Tool, developed by Web SEO Analytics, that enables you to:
Google analytic tool: Google Analytic is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. It is the most widely used website statistics service.
Google Analytic can track visitors from all referrers, including direct visits and social networking sites, search engine and referring sites. It also displays advertising, pay-per-click networks, email marketing.
Webmaster tool: the Google search results page includes organic search results and often paid advertisement as well. Advertising with Google won't have any effect on your site's presence in our search results. Google never accepts money to include or rank sites in our search results. Free resources such as Webmaster Tools, the official Webmaster Central blog, and discussion forum can provide you with a great deal of information about how to optimize your site for organic search.
There are some guidelines that you have to follow :
Meta Tag:Meta elements are HTML and XHTML which provides information about web pages.Such type of elements are written into tags in the <head> section.
The meta tag elements are:
- Title tag
- Description tag
- Keywords
Robots.txt: Robots.txt file informs the search engine spiders to interact to your content with indexing.
By default search engine were greedy because they want to crawl only high quality information used in web pages as they can.
when you block URLs and you doesn't want to indexed that URLs by Google by using robots.txt but still that URLs are listing in Search Engine results then to avoid this or the complete solution to block the indexing of a particular page we use robots no index follow should written in meta tag as per page bases.You an also tell the Google to not to index the page or not to follow the outbound links by inserting the foolowing code:
<meta name ="robots" content="noindex"> //the page is not indexed by Google spiders and they are indexed by Google spiders.
<meta name ="robots" content="noindex,nofollow"> //the page is not indexed by Google spiders and not also not follow the outbound link.
Keyword analysis:Use the Keyword Analyzer to optimize the texts of your website and achieve high Rankings on Search Results. The Keyword Analyzer is an innovative SEO Tool, developed by Web SEO Analytics, that enables you to:
- Analyze the content & HTML tags of a page.
- Extract the Keywords, Titles, Meta tags, HTML Headers and other parts of the document.
- Check the Text Optimization of the document for all the Keyword Combinations and evaluate their Keyword Rank.
- Calculate the Relevance percentage based on the content of the page.
Google analytic tool: Google Analytic is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. It is the most widely used website statistics service.
Google Analytic can track visitors from all referrers, including direct visits and social networking sites, search engine and referring sites. It also displays advertising, pay-per-click networks, email marketing.
Webmaster tool: the Google search results page includes organic search results and often paid advertisement as well. Advertising with Google won't have any effect on your site's presence in our search results. Google never accepts money to include or rank sites in our search results. Free resources such as Webmaster Tools, the official Webmaster Central blog, and discussion forum can provide you with a great deal of information about how to optimize your site for organic search.
There are some guidelines that you have to follow :
- Design and content guidelines
- Quality guidelines
- Technical guidelines
- Submit it to Google at http://www.google.com/submityourcontent/.
- Submit a Sitemap using Google Webmaster Tools. Google uses your Sitemap to learn about the structure of your site and to increase our coverage of your webpages.
- Make sure all the sites that should know about your pages are aware your site is online.
Design
and content guidelines:
- Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
- Create a useful, information-rich site, and write pages that clearly describe your content.
- Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
- Make sure that your <title> elements and ALT attributes are accurate.
- If you decide to use dynamic pages, be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.
- Check for broken links and correction in HTML.
- Keep the links on a given page to a reasonable number.
- Try to use text instead of images to display important names, content, or links because Google crawler doesn't recognize text contained in images. Using the "ALT" attribute to include a few words of descriptive text, if you must use images for textual content.
Off Page SEO:
This includes:
- link building
- increasing link popularity by submitting in open directories
- link exchange
- directory submission
- social bookmarketing,
- forum posting
- article submission
- PR directory submission(Press Release)
- guest post
- PDF Submission
- Backlinks
- Profile submission .
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